Currently, the apparel industry is the second most polluting industry worldwide. Clothing production depletes the Earth’s resources and generates an alarming amount of pollution annually, consuming massive amounts of fresh water and requiring substantial fossil fuel use for transportation.
Our mission was to create a completely closed-loop apparel line utilizing a resource already in existence: plastic bottles. Our shirts require 700 times less fresh water than cotton shirts, are super soft, and are completely recyclable. We’ve created a product that is as good for the Earth as it is fun to wear.